9 Tips to Improve your eCom Product Photography
Aside from your eCom site’s overall design, professional-looking product photography will largely determine whether or not people like using it to shop. Improving your eCom store’s usability can be as easy as having great product photography.
It’s important to remember that online shoppers don’t have the same sensory experience as those who shop in-store. They can’t touch, try, or feel the products you sell. Great eCom product photography understands this reality and goes above and beyond a simple frontal shot to demonstrate a product’s texture, fit, and appearance.
Even if you’re inexperienced using a camera, you can take great product shots that increase how much you sell online. We’ve partnered with eCom image editor Cutoutcow to list the top nine tips for great eCom product photography. Apply them during your next shoot to make your eCom site look more professional and generate more sales.
1. Photograph the entire product
This tip seems pretty obvious, but it still needs to be said. Make sure that the entire product is visible in its photo!
Your product should be straight, level, without wrinkles, and have a decent amount of blank space around it. If not, your brand will suffer. People see poor product photography and assume that your store doesn’t pay attention to details. Imagine what they start assuming about your service, order fulfillment processes and customer service? It’s best to avoid that risk altogether.
Clean product photography clearly communicates to potential customers that you’re a reputable business, not a hobbyist.
2. Adjust your eCom photo’s exposure
Ensure that the product is properly exposed. This means that multiple light sources are sometimes needed to prevent shadows and dark areas on your product.
3. Keep you eCom product photography’s sizing consistent
Ensure that you consistently have a big enough margin between each product and its border. It assures that the product has room to breathe. If your product photos aren’t all the same size, it can negatively impact your customer’s browsing experience. Visually, it looks unbalanced.
4. Place your products front and center
Place your product perfectly in the center of the frame and always photograph products from the same angle. This makes your eCom store look unified, balanced, and organized.
5. Remove any background
Removing the background of your product images through Cutoutcow gives your eCom store a sleek, modern and consistent look across the board.
Doing so gets rid of any unwanted shadows or colors around the products and instantly makes your product photos look more professional. Plus, focuses your customers’ attention on what matters most — what you’re selling.
6. Add reflections
Adding product reflections using Cutoutcow to give them a luxurious appearance and add depth to your eCom store’s product photography.
7. Feature more than one image per product
In an ideal world, you’d showcase multiple images per product. Why? Put yourself in a customer’s position — you want to see the product from different angles, see zoom-ins of the product’s details, and see how it looks on an actual human being.
As we mentioned earlier, eCom shoppers don’t have the same shopping experience as retail customers. They can’t try a product on. They can’t see all the details for themselves. You need enough images and product information (like size charts and outfit inspiration shots) to adequately showcase the product to assure that your eCom store is converging browsers into paying customers.
8. Watermark your eCom images
You’re investing a lot of time into your eCom store’s product photography. Consider watermarking your product photos to prevent people who sell the same (or similar) products from using your photos without permission.
9. Showcase each color of your product
If you offer your product in multiple colors, make sure you’re showcasing each color. Your objective for eCom product photography should be to show your customers’ every available color. If they like more than one color, you just increased your cart size and order value. Win!
Your eCom product photography makes a big difference
The photos you use on your eCom store are one of your greatest assets. When done well, they’ll improve your customers’ online shopping experience, increase your site conversions and average shopping cart value. When done poorly, they do the exact opposite.
Follow these nine tips from Cutoutcow and level-up your eCom site’s product photography. Now get snapping, you eCom phenom 📸
Are you looking to take your store online?
Get started with Lightspeed eCom and get transactional online, fast