July & August’s Lightspeed media mentions focus on how Lightspeed helps retailers enhance engagement and drive sales with multichannel marketing strategies, enabling businesses to connect with customers across platforms like social media, email and in-store.
Additionally, Lightspeed’s data highlights the rise in EFTPOS tipping in Australia, but also reveals concerns among workers about tips being withheld, with a call for clearer guidelines to ensure fair distribution.
Lightspeed Helps Retailers Enhance Engagement and Drive Sales with Multichannel Marketing
Leveraging a multichannel marketing strategy with Lightspeed, retailers can engage customers across various channels—such as social media, email and in-store—to boost loyalty, conversions and sales.
By utilising personalised, data-driven campaigns and automation through Lightspeed’s integrations with platforms like Marsello, Podium, and Mailchimp, retailers can optimise ROI and adapt to changing consumer behaviour in a competitive market.
Lightspeed Data Shows Surge in EFTPOS Tipping, but Workers Say They’re Missing Out
Hospitality workers are expressing concern that EFTPOS tipping, while becoming more common, is leaving them worse off during the cost-of-living crisis, with some employers reportedly withholding these tips.
Data from point-of-sale provider Lightspeed shows a rise in EFTPOS tips in Australia, highlighting the need for clear guidelines from employers to ensure tips intended for staff are properly distributed.
Lightspeed Data Shows Rising EFTPOS Tips, But Workers Aren’t Reaping the Rewards
Restaurant staff are expressing frustration over the distribution of EFTPOS tips, with many workers reporting that tips intended for them are not being passed on by employers.
While EFTPOS tipping has risen, with data from point-of-sale provider Lightspeed showing a higher percentage of transactions with tips in 2024, the lack of clear guidelines and transparency is creating confusion and resentment, especially as workers face the pressures of a cost-of-living crisis.
Peak Season Prep: Lightspeed’s Tips for Retailers to Control Cash Flow
As retailers prepare for the peak season amid economic uncertainty, managing cash flow effectively is critical to maintaining business stability.
By strategically managing inventory, cutting unnecessary costs and utilising integrated technology solutions like Lightspeed’s all-in-one platform, retailers can streamline their operations, improve profitability and position themselves for long-term success.
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