Consumers respond best to content that’s authentic, and nothing is more authentic than user-generated content. Authenticity is a...
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Sales & Marketing
Sales tips, selling techniques, merchandising, advertising, marketing, etc.
Integrated seamlessly with your POS, Locify is the super-simple way to do rewards, and will also aggregate all your customer data –...
What is Liven? Focused less on bringing food to you, and more on bringing you to your food, Liven started as something of an antidote...
Consumers use the affirmation of others to inform what they choose to buy. That’s what psychologists, sociologists, and now marketers,...
Selling merchandise – whether that’s a branded tee or a take-home pack of your signature dish – isn’t just about creating an...
Markdowns are a reality for any retailer. A markdown is when a retailer permanently lowers a product’s price to increase the sales...
Businesses make an average of $6.50 for every 1$ they spend on influencer marketing. Whether you’re a small business operating on...
Over 54% of US consumers start their product searches on Amazon. The potential to get your products in front of relevant audiences...
It’s no secret that Instagram has grown into a hugely influential platform when it comes to consumer purchasing decisions. In fact,...
Sometimes it’s the little extra details that really add to the customer experience – and it doesn’t have to take much time, money...
When it comes to restaurant marketing, diners like to think they have the inside scoop. Therefore, it’s important to find out exactly...
If you’ve ever had to manage online reviews, you’ll be familiar with that feeling of burning injustice when you receive a review...
Social media is an important tool for spreading brand awareness, engaging with existing customers, and creating brand loyalty. It’s...
When customers come to your restaurant, make sure your brand constantly surrounds them, from the food to the views to their interactions...
You see them all the time in the street, on coffee tables, in-store and restaurant windows—flyers. Although those promotional flyers...
Review platforms like Yelp, TripAdvisor, and Google and have democratized the once exclusive role of the restaurant critic. Thanks...
On average, Millennials spend five days a year browsing food photos on Instagram, and 30% of them avoid going to a restaurant if it...
Does packaging make or break a product? That might sound like a bit of a stretch, but the unboxing experience is a fundamental part...
Are you struggling with driving more customers through your sales funnel? Whether you’re a retailer or a restaurateur, competing...
Email marketing is one of the most effective direct marketing channels and can stimulate significant growth — if you know what you’re...
Everyone, from the managers, owners, and operators, to the baristas and servers, knows that the food and beverage industry is a competitive...
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