All your loyalty and marketing needs in one place

Deepen your customer relationships, streamline your marketing initiatives, and grow your bottom line with Lightspeed Marketing & Loyalty by Marsello.

Increase customer loyalty

All the tools you need to increase shopper loyalty and drive repeat sales.

Automate your marketing

Enjoy automated customer segmentation and marketing templates to enhance customer experience.

Get to know your customers

Collect customer feedback and track purchase history with ease.

Communicate on all channels

Use email and SMS to cover all your bases with customer comms.

Be where your customers are

Engage and reward your shoppers in-store, online and everywhere in between.

Everything you need in one place

Get powerful capabilities and services—including loyalty, POS and payments—from one platform.

Truly effortless loyalty marketing.

Save time and get your loyalty initiatives up and running quickly, with features and automations designed for busy retailers.

  • Use pre-built templates for emails, forms and landing pages
  • Automatically segment your customers based on their history and brand interactions
  • Design email and SMS flows quickly with a drag and drop builder
  • Set up first-time customer emails, abandoned cart prompts, birthday rewards and more

A complete social media marketing toolkit for retailers.

Social media is the store front for today's independent retailers. And with social tools from Lightspeed Marketing & Loyalty, you can manage, monitor and grow your social media presence like never before.

  • Schedule, publish and view reports on social media posts from Lightspeed Marketing & Loyalty
  • Connect to the biggest social media sites—like Facebook, Instagram and TikTok
  • Measure the impact of social media marketing on sales with a seamless connection to your POS

Connect with customers on all channels.

Engage your customers in-store and online, no matter where they are in their shopping journeys.

  • Collect customer info at the checkout counter or on your website
  • Send one-off email blasts and automated email flows to stay top of mind
  • Launch SMS campaigns and enjoy the high open and click-rates of text messages
  • Keep all marketing efforts aligned across all sales and communication channels

Customizable marketing solutions for every retailer.

Enjoy a range of powerful and flexible loyalty solutions that enable you to engage customers and increase sales.

  • Set spend thresholds, tiers and point multipliers when rewarding shoppers
  • Never miss a sale with abandoned cart emails and win-back campaigns
  • Make every customer feel special with custom triggers and audiences
  • Supercharge your advertising efforts with Facebook Audience Ad Sync

Get to know your customers better.

Our solution gives you the data you need to launch top-performing marketing campaigns that deliver a higher ROI.

  • Get a pulse on your customers with post-purchase surveys
  • Create smart customer segments automatically using behavioral data
  • Attribute sales and revenues to your marketing campaigns
  • Encourage shoppers to share their feedback through Google Reviews

The kind of support you've always wanted.

Need help with marketing, loyalty, and beyond? Lightspeed's support team has got you covered.

  • Enjoy unlimited 24/7 customer support
  • Access webinars, demos and videos to help you get the most out of Lightspeed
  • Get integrated support services which cover POS, ecommerce, loyalty, payments and more

Want to learn more?

See Lightspeed Retail in action. Talk to an expert today!