
Speaking to Jed, you understand how passionate he is about his industry, the food culture and the future of retail. He expects this same passion from his employees, whether in a management role or on the sales floor interacting with customers every day.
“It’s an environment where food, food trends and what’s happening in the industry, is a conversation that goes on all the time. The culture of food is engrained into our business.”

Cook Culture is not only competitive in what’s become a saturated retail market, but also against the big box stores.
“Our biggest challenge is to stay relevant. That’s something we work at constantly. We enjoy teaching and being educators, but it really comes down to customers having had an experience that they want to return to. We create an environment for them where they can come, get the knowledge and the gear that they need in one place. You just can’t get that at Amazon or at the Bay.”