Danielle B — Powered by Lightspeed since 2013

Danielle B Jewelry used Lightspeed to grow the family business

Danielle B Jewelry is a true family business run by third and fourth generation jewelers in the heart of Manhattan. Named after the family’s only daughter, this father and son team has been welcoming customers with personalized service for 40 years. Visitors can expect to feel right at home at Danielle B Jewelry.

Business type

Jewelry store

Products used

Lightspeed Retail


New York, USA


Operations Manager Ariel Bruck was faced with the best problem a retailer can have—a busy store. Ariel had begun recruiting outside of the family to help him with the additional work but he also needed a POS that could keep up. With more customers than ever, Ariel wanted to make sure they were still being well taken care of. He was looking to simplify training so his new employees could focus on the customers instead of trying to understand a complex system.


Lightspeed’s sleek and modern interface was the tool Ariel needed to set his team up for success. With an easy-to-use interface and advanced features like inventory management and detailed customer profiles, employees could spend more time offering the boutique’s trademark personalized service. Ariel was impressed with the functionality and design of Lightspeed and could continue building lifelong relationships with his customers.

I love how Lightspeed is an all-in-one package that is not only beautiful, but also so easy to use. New employees who start are up and running in a day!
Ariel Bruck, Owner Danielle B Jewelry

Danielle B simplifies training with Lightspeed

Give your employees the tools they need to sell