In the age of Amazon, buying books in a physical store has sadly become something of a lost art. Here’s a short guide on how to find your way back into bookstores and forge a deeper relationship with reading. (Esquire)
Bigger isn’t better – at least where Walmart is concerned. The retail giant is slated to open 200 of its Neighborhood Markets this year (these stores are up to five times smaller than Walmart’s Supercenters.) They’re also expanding the 12,000 square foot Walmart Express brand and testing out ‘pint size’ concepts. (Forbes)
Bergdorf Goodman is reaching out to style-savvy men with their new Instagram account Goodmans. Launched to coincide with the 2015 spring/summer menswear runway shows, this new social media channel joins their men’s fashion-focused Twitter account and is intended to help the luxury retailer better connect with its male clientele. (Luxury Daily)
LightSpeed CEO and Founder Dax Dasilva discusses our latest product update and why modern retail needs to be a data-driven business. (TechVibes)
Brick and mortar retailers can no longer rely on print and other interactive marketing techniques to attract customers. Here are some tips for taking the blended approach and balancing your social media efforts with your traditional campaigns. (Social Media Today)
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