Sales & Marketing

Let’s creep it real: for restaurant owners, Halloween can be a little scary. The good news? With the right marketing strategy, you...

Something has been happening over the past couple of years, and it’s something that won’t have gone unnoticed by most people. I’m...

Click and Mortar, also known as “Bricks and Clicks,” refers to a business model that seamlessly integrates physical retail with...

5.07 billion people are currently using social media. That’s 62.6% of the world’s population. We’re not saying anything groundbreaking...

There has been a certain buzz around plant-based foods over the past few years.Whether you’re catering to seasoned vegans, health...

Just a few short years ago, you’d be forgiven for not knowing what a bottomless brunch was. Fast forward to today, and the bottomless...

If you’re a retailer who’s serious about reaching more customers and generating revenue, then you’re probably (hopefully) pursuing...

Here’s something that’s on the minds of retailers around the world: how to increase retail sales in-store.Most retailers share...

Valentine’s Day. Some love it, some loathe it – but for restaurants, it’s guaranteed to be one of the busiest days of the year,...

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers...

Customer acquisition cost is on the rise—one study says it increased as much as 222% between 2013 and 2022. Research by Ecwid by...

More time means more money. This is an adage that rings true in many walks of life, retail being one. More time spent in your store...

Have you ever seen someone walk into your store, look around, and walk right back out without purchasing anything? We all have. And,...

Let’s address the elephant in the room; this is not a commendation for Prime Energy or Prime Hydration. Nor is it a victory lap for...

The power of an attractive display cannot be underestimated. In French, window shopping is called “lèche-vitrine,” which translates...

First impressions count, and when it comes to retail, they mean the difference between a new customer and a lost sale. Your store needs...

Lightspeed and Marsello recently hosted a live webinar with guest speaker Rory Moss, who shared what he’s learned over the years...

It’s nearly impossible to exist as a restaurant in 2023 without some sort of web presence, and restaurant review sites are a big...

Retail marketing helps your business expand its reach, connect with customers, nurture relationships and tell your brand story. It...

Believe it or not, 69% of millennials take a photo or video of their food before eating. The act of sharing your dining experience...

Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about...