Are you ready for the rush?
It changes with each technological innovation, shift in the economy, and with evolving tastes. Holiday retail is no exception – the formula that increased your bottom line in 2012 may no longer apply. This year, eMarketer predicts a 5.7% increase in holiday (November-December) retail sales in the U.S, reaching a whopping $885.7 billion! Each year will bring new macro and microeconomic variables that will help retailers predict how sales will look during the November-December period, but one thing will forever remain constant: strategy is key.
Prepare for the winter holidays well in advance! Now is when you need to start thinking about Thanksgiving, Black Friday, Hanukkah, Christmas, Eid, or any other festive winter days that your target market celebrates.
If the holidays are important to your business, the time to get ready for the season is now. It will take more than a few weeks to make sure your web site is mobile-ready, and to make sure your staff is large enough to handle crowds. Remember, technology such as a point of sale is your friend, and should be up and running before the season starts. Get everything you need ready now so you can hit the ground running and cash in on those all-important holidays this winter!
For detailed tips to help you with the holiday rush, download our full white paper version…