Benjamin Barker increases foot traffic with Lightspeed
Menswear retailer Benjamin Barker crafts quality products designed to empower people to dress well, live better, and do more. With locations across Australia and Singapore, their heritage-inspired, smart-casual bespoke menswear and curated brand selection have attracted a worldwide following, thanks to their e-commerce operations.
Business type:
Apparel
Customer since:
2018
Locations:
Multi-store across Australia and Singapore
How Benjamin Barker accelerates their business with Lightspeed
Benjamin Barker uses Lightspeed to keep customers informed, engaged, and coming back.
- User-friendly POS makes day-to-day operations quick and efficient
- Advanced Reporting gives in-depth insights into business performance
- Customer insights allow for targeted marketing to increase foot-traffic
User-friendly POS makes it easy to operate
“We chose Lightspeed for the user-friendly interface and easy installation.”
To launch their Australian brick-and-mortar locations, the team at Benjamin Barker wanted a POS that was user-friendly, as well as easy to learn and operate on a daily basis.
Benjamin Barker ultimately decided on Lightspeed as their POS — choosing it over other solutions because of its ease of use and reporting features.
Lightspeed’s intuitive design, customer features, and reporting capabilities fit precisely with what Benjamin Barker needed, and Lightspeed’s easy installation made the decision that much simpler.
Advanced Reporting gives in-depth insights into business performance
“Lightspeed… gives us a more detailed look at our daily operations.”
Benjamin Barker’s team were looking for a solution with reporting capabilities that would allow them a comprehensive overview of business performance. They wanted access to the data they needed to make smarter decisions and to forecast more accurately.
Now, the menswear retailer uses Lightspeed to get an in-depth look at the day-to-day functioning of the business to make smarter decisions about inventory and customer management.
“Lightspeed allows us to generate reports that give us a more detailed look at our daily operations, as well as the information we need to forecast better.”
Customer insights increase store foot-traffic
“We’d recommend Lightspeed for businesses.”
Thanks to Lightspeed’s in-depth customer insights, Benjamin Barker increased foot traffic to their Australian brick-and-mortar stores.
By using Lightspeed’s customer management feature, the team can painlessly gather customer data and send targeted marketing campaigns to customers. Once they’ve captured this information in-store, they develop targeted email marketing campaigns — which have allowed them to increase foot traffic and stay in touch with their regular customers.
