Guest Blogger

On behalf of Lightspeed, I am privileged to announce that we have reached another company milestone. One that would not be possible...

“Life is what happens to you while you’re busy making other plans,” John Lennon sang on one of his memorable solo tracks. Yes,...

Most businesses go all-in on new customer acquisition when they’re focused on expanding their business’s bottom line. They funnel...

No matter what specific industry your eCommerce store operates within, one fact will always be true: There will always be questions...

Lightspeed is showing their support isn’t just technical. Announced one week after the global team began working remotely, all employees...

When storefronts started closing due to the COVID-19 pandemic, retailers responded and domain names were quickly secured to start selling...

COVID-19 is forcing us to reinvent our relationship with customers and how we serve them. Customer needs have not disappeared, but...

In a recent article, we delved into the relationship between costs and sales and how knowing your gross profit margin is key to retail...

Being a server at a restaurant is hard. The best servers are master multi-taskers, schmoozer extraordinaires and part mind-readers....

If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons,experiential stores and the...

Silly season, sensible marketing As summer and the holiday season hits full swing, it will bring with it new customers and a much...

It’s the most wonderful time of the year. In retail, however, the time leading up to the holidays can also the busiest and most stressful...

Are you thinking of taking your business direct to consumer online and in-store?  Well, you aren’t alone.  Direct to consumer commerce...

As the old proverb says, “All work and no play makes Jack a dull boy.” For passionate entrepreneurs, however, work-life balance...

Raise your hand if you’d like to improve your retail store’s sales.Whether you’re looking to build on the positive momentum or...

How many customer loyalty programs are you signed up to? How many are you aware of?The loyalty program has become an embedded part...

Facebook is right around the 15-year mark in age. There are young people growing up today who have never lived in a world sans hashtags...

Free shipping used to be a perk that retailers offered during the holiday season, but today’s customer expects it year-round. eCommerce...

Despite all the competition for consumer attention in search engines and social newsfeeds, it’s actually much easier now to get foot...

Everyone knows keyword research is important for search engine optimization (SEO), especially if you’re a digital retailer. It’s...

The right restaurant manager helps set the tone for the entire operation. A manager who leads by positive example and understands the...